Jay-Z invests in vegan cookie brand Partake Foods

Jay-Z was recently named hip-hop’s first billionaire. He has made investments in art, tech companies, real estate, and vegan food.

Partake Foods, a vegan cookie brand just closed a $1 million funding round led by Marcy Venture Partners (MVP). They are a venture capital firm funded by Jay-Z, Larry Marcus, and Jay Brown.

Partake Foods was founded in 2016 by Denise Woodward, a former Coca-Cola executive after her daughter was diagnosed with several food allergies. Partake Foods produces cookies that are vegan-friendly and are also free from the main eight allergens. They currently have 5 favors including birthday cake, carrot oat, double chocolate chip, sprouted grain chocolate chip, and sweet potato millet.

“When I left my career at Coca-Cola in 2017, I literally sold cookies out of my car for six months, demoing every day and meeting store managers and customers,” Woodward said in a press release. “Our products can now be found in over 300 stores, and we expect to finish this year … in over 1,000 stores. We are so excited to collaborate with the MVP and Factory teams, as they both bring a wealth of knowledge in brand building and scaling consumer companies.”

In a statement, Marcus, the co-founder and managing director of MVP said, “Partake has the ingredients to build a mass market brand: compelling values, a great tasting product, and a tenacious and experienced operator.”

He also said that MVP is “honored” to back the vegan brand.

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