Target recently launched vegan skincare line Versed nationwide and each item costs between $9.99 and $19.99.
There are 19 products in the line including cleansers, treatments, and moisturizers, and they are all made without any toxins and animal products. “After years of consumer research, we started to notice a gap in the beauty market,” Katherine Power, founder, and CEO of Versed said. “Shoppers were looking for a brand that was deeply rooted in research and was comprised of clean products that not only work great, but are easy to use and make them feel good. We’ve checked all three boxes with proven, powerful ingredients, simple icons, and an online quiz that directs users to products that address their specific skin concerns. And because we’re so confident in the results, our launch campaign is free of airbrushed skin and paid influencers.”
The items will also come in low-waste materials with “prescriptive icons”, which will help consumers create a simple skincare routine.